Options for Formulating a Digital Transformation Strategy

Authors

Christian Matt, LMU MunichFollow
Thomas Hess, University of North Carolina at GreensboroFollow
Alexander Benlian, LMU MunichFollow
Florian Wiesbock, TU DarmstadtFollow

Abstract

CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.Click here for podcast summary (mp3)Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pptx)

Recommended Citation

Matt, Christian; Hess, Thomas; Benlian, Alexander; and Wiesbock, Florian (2016) "Options for Formulating a Digital Transformation Strategy," MIS Quarterly Executive: Vol. 15: Iss. 2, Article 6.
Available at: https://aisel.aisnet.org/misqe/vol15/iss2/6